"How do Jacob's get the figs into their Fig Rolls?" was one of the most longstanding and iconic taglines in Irish advertising history. Here Wendy Williams, curator of the 'Jacobs Biscuits & Dublin' exhibition talks to Ian Fox about the history of advertising Jacob's Biscuits.
Ian Fox worked for Mack Kyle in Irish International Advertising for many years starting in the late 1960s. In this interview he recalls the origination of the 'Jim Figgerty' advertising campaign for W & R Jacob & Co and talks about the response it generated in the national media.
The Jacob's Biscuit Factory Archive is held at Dublin City Archives for more see www.dublincityarchives.ie
