Typically, when we talk about succeeding in the government market, we tend to talk a lot about things like sales, marketing, business development, proposal writing, and other "fundamentals" of business. What we don't talk a lot about, is the PEOPLE that make all of that work possible. At the end of the day, it's a person performing sales tasks, writing your marketing pieces, executing a business development/capture strategy. People are the most important aspect of your business. So how to cultivate a climate in your company that is both healthy and productive? That's exactly what this episode is about.
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