Do Entrepreneur Owner-Managers fundamentally operate at the level of data and analysis, or do EOMs fundamentally operate at the level of feelings and emotions? That’s the question that Jim Collins famously posed to Brené Brown and I loved it so much I posed it to Lisa Allen, the Principal Stockholder and Chair of the Board of Directors of the third generation family business Ziegenfelder Corporation. Ziegenfelder, headquartered in the hills of Wheeling, West Virginia, is one of the leading makers of frozen ice pops (what most of us think of as popsicle treats). What could inspire a more positive emotion than a popsicle treat in the heat of the July summer? (Hell, if more popsicles were available to more high performing entrepreneurs, we’d probably save a lot of money on therapy, who knows?)