Jeff Gray of Lean Revisions joins Julia to talk about how casino marketers can apply Lean and Six Sigma practices to streamline operations, improve outcomes, and build better systems. Whether you're working with a green team, a tight budget, or just too much on your plate, this conversation shows how small shifts in thinking can lead to big wins. From analyzing past campaigns to aligning your entire operation, Jeff’s approach makes marketing more effective—and less exhausting.
Key Topics:
Why casino marketing is a system (and how to map it)
The one metric marketers ignore—but shouldn’t
Small changes to reduce chaos and improve performance
Fan or Flop or Fix: A rapid-fire game on common marketing practices
Connect with Jeff at https://leanrevisions.com/
Learn more at www.jcarcamoassociates.com/.
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