Andy Jacobs sports a rich, 40-year heritage as a serial entrepreneur and marketing executive, working with over seventeen hundred B2B and B2C entities from divisions of Fortune 500 companies to funded start-ups in most every industry possible within a broad range of trade classes.
Today, Andy runs a marketing company called Gravitas. The Gravitas “hub and spoke” model is simple… at its core sits Andy and a number of other executive-level marketing professionals with a unique combination of business and marketing knowhow. The goal is to ascertain an organization’s assets from a business standpoint and deliver that capability to the market with dramatically strong creative that delivers messages to identified targets in extraordinarily meaningful and emotional ways. The spokes surrounding this hub are all about producing the communications elements and deploying earned and paid media tactics in the most efficient and cost effective way possible. Gravitas leverages a tremendous spectrum of freelance talent and partner companies in every aspect of marketing: design, copy, digital, public relations, media, social, SEO, interactive, etc. all controlled by technology platforms focusing on project management, simplified accounting and collaboration. This is the new way of serving the client… and for small- and mid-market companies it’s an ideal model, gaining true return on ad spend from great thinking while eliminating agency bloat as the budget is focused 100% on deliverables, not infrastructure.
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