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http://larrypresents.com/

Customer satisfaction horror stories are everywhere. We’ve all come to expect less than optimal service despite the claims that we live in a service economy. It’s tempting to join the chorus of complainers and no one will criticize you if you do. But we can also look at this state of affairs from another viewpoint: as an opportunity. The upside potential for those who give good service is unlimited. By making the process of customer satisfaction a part of our daily lives, we can virtually guarantee our professional and career success. Broadly speaking, the term customer, in my mind is a person with whom we exchange value. So it would follow that no business or organization (such as government agencies, civic organizations, schools, service clubs and religious congregations) can succeed without building customer satisfaction and loyalty.

My guest, Larry Williams is a veteran broadcaster with an amazing story. He is one of the few successful radio personalities in the nation that never applied for the job. He was discovered! His casual stroll into an FM station in 1990 changed his life forever. Within months, he was hosting popular community oriented broadcasts and interviewing everyone from the Vice President of the United States to A-list celebrities. In 1995, he met his idol – entertainment legend Dick Clark. What started out as a casual “meet and greet” turned into a life-long friendship. He was blessed to serve as Dick Clark’s personal DJ and Master of Ceremonies for his private family functions – an incredible honor. Williams worked hard at emulating his mentor and sharing the examples of his character and work ethic. Soon, his entertainment company and freelance journalism articles were quickly getting noticed by small business entrepreneurs across the nation.