Jola Burnett is Vice President at GfK Consumer Life, where she consults with many Fortune 500 clients, looking at disruptive shifts and forces to make sense of the future (and she is really obsessed with the future!).
She studies US and global consumers, as well as, disruptions and innovation, around the world, to guide her clients on how to connect with today’s and tomorrow’s consumers, to pinpoint white space opportunities and high growth areas and tailor marketing strategies to future proof their business.
Her category expertise includes technology, retail, health, media & entertainment, PR & marketing, consumer packaged goods, personal care, beauty & fashion, government and non-profit.
She is a frequent speaker at numerous conferences including the Marketing 2 Moms Conference, The Market Research Event, The Media Insights Conference, the North American Shea Trade, and the AMA Marketing Conference. She also moderated a panel of experts at the Debunking Millennials Mediapost event in NYC. She is a columnist at MediaPost and Customer Think, and the author of “In the Fourth Industrial Revolution, Customers Remain King, and many other industry blogs.
Contact Jola:
LinkedIn: https://www.linkedin.com/in/jola-burnett-2024869/
Twitter: @JolaBurnett
Contact Avrohom:
Web: https://asktheceo.biz
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[02:15] How are millennial moms driving adoption of smart home technology?
[05:39] The top 3 influencers of new technology for moms are: Effortlessness, Time, and Data Privacy.
[10:13] Innovation must make sense to the consumer. Moms are the consumers.
[10:45] How can technology help moms become the super moms they aspire to be?
[13:17] The speed of innovation is behind the massive growth of AI & Robotics.
[15:20] GenZ is your crystal ball to future consumer trends.
[16:16] What are the differences between Millennials and Genz, as it pertains to the way they use technology?
Questions from the audience:
[18:31] Jan Barbosa - Is AI democratization viable?
[22:35] Juan de la Cruz - How do you analyze the market demands for an innovation or product which doesn't yet exist?
[26:52] Mirko Ross - Will consumers accept interaction with an AI-based user interface in the same way as a human to human interaction?
[31:55] AI is likely to become an extension of your brand. Its personality should match your brand.
[33:05] Nick Tang - Will consumers be annoyed that AI is chatting with them for the easy items?
[34:01] Neurozo Innovation - Is it possible that physical stores will go extinct in the future?
[41:04] Neville Gaunt - The UK has lost several large high street brands because of a shift from physical to online. Will the high street as we know it just disappear?
[42:57] Jo Peterson - How will AI build on the advantages of e-commerce to make it a-commerce?
[46:16] Audrey DeSisto - The majority of consumers fear AI will replace their jobs. Do you feel this is due to speed and precision, or cost?
[48:33] Ken Herron - How can we prepare ourselves to successfully work alongside and for new robot co-workers?
[52:37] Johannes Drooghaag - Will consumer behavior influence the implementations of blockchain beyond crypto?
[55:10] Tony Flath- What are some of the biggest breakthroughs that we'll see in AI and Healthcare over the next year?
[58:34] Anubhav Yadav - Will we ever be forced by machines to live in a MATRIX world once someone's AI disrupts the whole IoT, and technology dependent society?
[59:22] Jaymie Cutaia - How do you see blockchain transforming the way we think of cybersecurity?
[1:00:27] Jolene Stillinger - How do you feel about our mall touch directories facial recognizing us and collecting data?
[1:03:28] Code Brew Labs - The use of technology in construction firms can be considered minimal until one learns about the endless benefits of AR and VR tools in the same.
