Florian Rotberg is the Managing Director of invidis consulting, and founded the digital signage boutique consultancy in 2006.
He held several senior positions in the communication and travel industry before focusing on trends and strategies in digital signage and digital-out-of-home.
invidis consulting GmbH is a renowned European consulting firm for digital signage, with expertise in consulting, research, communications and events.
Contact Florian:
Web: https://invidis.de/
Twitter: @FlorianRotberg
Contact Avrohom:
web: http://asktheceo.biz
email: avrohomg@asktheceo.biz
Twitter: @avrohomg
Instagram: @avrohomg
Phone: +1 (845) 418-5340
Phone: +972-72-224-4449
SHOW NOTES:
[00:51] There is a growing emphasis on Smart Cities and Smart Enterprise, or Industrial IoT. How does digital signage play a role in this industry?
[03:25] What are some of the challenges with deploying voice applications (such as Alexa) with Digital Signage?
[04:30] How to reconcile the demand for personalization with Data Privacy Protection, in digital signage?
[6:40] Walmart gets patent to leverage AI/Speech Analytics to analyze customer service by cashiers.
[7:30] Touchmapping is a technology where sensors give you analytics on products people pick up & then put pack on the shelf! Most retailers measure only point of sale.
[08:18] Digital signage is not icing on the cake – Digital needs to be fully integrated to deliver RoI.
[09:10] What role does digital signage play along the customer journey?
[10:00] Trivia Question: Why are digital signs vertical and not horizontal?
[10:27] What is the next disruptor in digital signage?
[12:50] AI will help retailers display their wares by predicting where people will look!
[20:45] Where do Entrepreneurs go wrong?
[22:46] If you can go back in time, what would you do differently?
[24:50] Where are you looking to take this business in 5 years?
