The Shore Report talks about the three year Corporate Communications Strategy on Episode 32.
Jay and Jess talk about the importance of having a strategy in place for communications. The strategic document aligns internal and external communication objectives with an overarching goal, all which is based on research with stakeholders.
Have a listen to this external communication tactic to learn more (see what I did there?).
Communication Strategy Summary: https://icreate5.esolutionsgroup.ca/230971_SaugeenShores/en/resources/CCS-Summary-2017.pdf
Music provided by bensound.com
