How I tried to copy someone more successful, lost the authentic voice in my podcasts and ultimately got it back.
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A copycat entrepreneur tries to model another entrepreneur completely. It’s completely normal to take someone’s business model, and adapt it a little bit, to make it your own, and improve it, and just make it work, because it’s an existing proven business model. I do this, and a lot of other business entrepreneurs do it as well.
However, there is also the copycat entrepreneur, and what they do is creep up very very sneakily. I was looking at someone’s videos on YouTube, and thought wow this is awesome. He’s so expressive, he’s so on point, and his stories are well formulated. His confidence was just perfect, I wanted to be just like him, and if you’ve seen some of my videos, you’ll have noticed that I tried being a little bit more like him. Like the guy who’s on twenty million dollars a year, and just a few steps ahead, and I wanted to be a little bit more like him, I just wanted to copy him a little bit more.
You can see in my videos and podcasts that I’m stifled, and people are commenting about how stifled my body language is, and that I’m not expressive. They were right, I was trying to copy someone else, I was trying to copy someone else too much.
If you want to become an entrepreneur, and copy an existing business model, that’s perfectly fine, but you need to develop your own personality, your own persona, you need to develop your voice (especially if you’re in marketing, email marketing, on YouTube, or anywhere else).
You need to develop your own voice, so that people know, just from a single sentence, that it’s you (be recognisable). You can have greetings that you always use, an intro that you always use, and a logo that you always use. The same thing that identifies you, and gives you a signature, and also a certain set of ideas, that keep recurring in your communication.
