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My name is Dimitar and I own a studio for Explainer videos, this means we create videos for other companies and we help them get more leads, get more sales, increase their revenue. Before I started this business, I was working for somebody else and for quite some time I was thinking that I really ought to start something on my own because I liked the idea of being able to make my own decisions in business. I want the amount of money that I earn to depend on me and on how well I perform. And at the same time, to be able to have the freedom if I want to, let’s say, to travel, to decide when which days I’m going to work, which days I’m not going to work. All of these good things that all of us are really striving to achieve. The thing was that I was not really committed to that vision. The key word is that I liked the idea but I didn’t really want it yet.

In the end of 2016 though, I lost somebody really close to me and that gave me a reality check. It’s unfortunate how, when something like that happens, it’s often the thing that you need to kind of put a fire you under your ass and to get you to start moving and to start actually executing and doing things in life. I told myself, hey I really need to quit working for this other company, which by the way, it was a great employer, they were paying me very well, Especially for the place where I’m living, which is Bulgaria. I also had the flexibility but like I said, I really wanted to have something on my own. I really wanted to be able to make my own decisions without having to report to somebody else.

At that moment I decided, hey I need to quit this company, I really need to start something, to start doing something where the revenues depend on my own performance. I wanted to be able to, to be able, if needed, to support my family. And also, because I kind of realized from losing that person how life is very brief, it’s much shorter than we think. Sooner or later, and it’s much better if it’s sooner, we gotta start doing what we really want to do. And so that gave me the commitment and I decided that I’m going to implement what they teach in BMI, and I’m going to start a business based on one of their business models and that’s the Explainer video studio business model.

And in BMI, what I really loved about it is that they taught me absolutely all of the basics and even beyond the basics of what I need to get started with my business. And to grow it up until a point where I was getting enough revenues and profits so that I can sustain myself. I can have the kind of lifestyle that I want to have and that basically, I feel like I am definitely financially stable. What does that mean? Basically I learn the basics, the basic structure of the business model. I learned how I can recruit and select the right people that can help me, in my team, that can help me provide a very quality and premium service that my clients are super happy about.

In fact, a lot of my clients were very eager to provide me with a video testimonial, just like the one that I’m creating right now for BMI just because they were very happy with my service. I learned how to deliver the service. I also learned how to do lead generation with a method that’s proven to work, that taps into a source of leads that already know they need the service and that’s just one of the sources that’s being taught in BMI.