In this podcast you’re going to find out how to effectively go to a marketing event, with lots of successful people, and meet and introduce yourself to them. Not only that, but you’ll find out how to build connections with them that are actually valuable. You can meet millionaires, billionaires, and lots of successful business owners, and leave a lasting good impression with all of them.
First of all, when I go to events, I don’t just go to them to experience good emotions. I’m not there to shakes hands, check out who’s there and just look at them from a distance. I’m going there with a very specific purpose. For example, I may be looking for more clients. Or I may be looking to learn very specific things, from industry experts, that I’ll be able to apply to my business. Or I may even just want to introduce people to each other.
When done correctly, this will benefit other people and it will also increase my own social standing. I do this by leveraging people I know. I introduce them to other people, which always ends up in me meeting more people than I would otherwise. In the future, I may need these relationships. For example, a certain relationship might be useful for a course that I’m creating or maybe I’m looking for a very specific type of client. The trick is that all of that is in the future.
The main thing that you need to remember is to begin creating this network before you actually need it. If you start after you need it, then you’ll go to the event and you’ll have very needy behavior. You’ll feel like you have to establish some new relationships that day. At the event you might say things like:
“Please, let me work for you for free.”
Or
“Please, let me be your friend.”
Obviously this is not a good way to go about networking. People are going to have a kneejerk reaction against this and you’re hardly going to get anywhere. Perhaps some people will take pity on you and offer you a job. As a rule though, you don’t want to go to these events with this kind of frame. It’s much better to go to these events with a frame of: I just want to establish relationships, introduce people with each other, build up my network and give value.
