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Hi, this is Aleks. I’m going to talk about how your imaginary relationship with your clients are stopping you from getting real results in business. Now, it sounds a little bit weird, but this is a term I heard from a friend of mine, Fritz, who’s also a member of Business Mentor Insiders, or daily business hustle, like it used to be called when he was a member, active member.
So, he told me this term and I was really carried away with it.I was like, wow, imaginary relationships with clients, what could that possibly mean?So, turns out, it’s actually quite a powerful term, and it’s actually very useful in understanding how issues with clients can appear, and how you can lose clients without even realizing it,and then get emotionally hurt by it.Which is, of course, not where we want to be as service providers.
So, if you’re running a business, or providing a service, and you’re noticing there is a certain miscommunication with clients, you don’t really know what’s happening sometimes, and things are going wrong in some weird way with communication or results, then this video’s for you, because we’re gonna solve that. We’re gonna dig deep into that and figure out what’s actually happening. What is an imaginary relationship with clients?
Well, have you ever had it happen where you’re just lying in bed and you’re just thinking, wow, I really like my business. I really, I have these amazing clients, and these amazing clients are getting amazing results, and they’re so happy. They’re so happy about their results. They’re so satisfied, they’re just recommending me to everyone. They’re ecstatic, they’re out of their minds happy about everything that’s to do with our relationship. And then the next week, the client’s like, well, you know, you’ve been doing these Facebook ads for us, or you’ve been building this website for us, but actually we’ve found this cheaper agency in India, or whatever, and they want to do it at one third the price.
So, we’re just going to move to them and just give that a try for a little while, but you’ll still be here if you want to come back if it crashes and burns, right? Yeah, yeah, well anyway, let’s just cancel the contract. By the way, can you refund us the last half month of the payment? Yeah, thanks. Have you ever had that happen, or some iteration of this? ‘Cause there are many similar things that happen, right, just clients that just suddenly leave.
In general, just clients that ask for discounts all of a sudden, or clients that are threatening in some way, or they start freaking out or acting weird. Well, that’s because, it’s either because they’re crazy, which is unlikely. Like, people are generally not very crazy, and business owners tend to be quite a bit smarter than the average person,and also a little bit closer to reality.It’s quite hard to run a business if you’re very far removed from reality. What is going on, actually?
It’s a level of miscommunication. The relationships that we think we have with clients may not be the real relationship that we have with clients. We have imaginary relationships with clients where everything is fine, and you imagine your service is amazing, and everything is just dandy, and then there’s the real thing,which is what they’re actually thinking,what they’re actually saying, what their actual opinions are. And these two things are vastly different in most businesses. So, what most companies don’t do, is they don’t track client satisfaction, they don’t track how happy clients are with results, with working with them. They don’t track the client results, in some cases, they don’t have objective tracking mechanisms for that.
