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Aleksander Vitkin interviews Gulliver Giles about his sales system.
I’m interviewing Gulliver Giles, and he’s most famous for his Armour Of God, which is a strategic objection handling system. He’s really big on getting people to buy, out of a place of love and respect, but not taking any crap from them either.
He’s a coach in sales, and he runs a three million dollar company, coaching people in sales, and he’s worked in seventy to eighty different industries, so he’s been around.
He’s also really good at systematizing sales, and scripting for teams. So he can go into almost any business, systemize their sales, and make a script so their business generates more sales.
Gulliver, regularly goes into companies, with five to ten people on the team, and doubles and triples their sales results.
For anyone interested, Gulliver’s website is strategicanarchy.com.
Gulliver also has a game website, called swordofsales.com, which is a geeky computer game, in the old school style of a text based format. Where you go through it, and it create a sales approach for you at the end of emails, that you can use.
Learning should be fun, according to Gulliver, he’s bit old school, and he likes Dungeons and Dragons. He’s often closing sales, while at the same time playing Skyrim, or Call Of Duty.
An audience member, has written in with this question for Gulliver: “for someone just starting in business, what is the biggest advantage to starting with sales? Compared to copy writing, and other kinds of marketing.