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There's the light side and dark side of business. Which side are you on?
The South Park episode about the game: http://southpark.cc.com/full-episodes...
In this podcast, I’m going to talk about the dark side of business. I know many people, in many industries who run a business, and have many motives to do so: there are as many motives as people almost.
There’s one train of thought in business, and that is you need to make money no matter what. You need to get into a business, you don’t necessarily have to like, you just need to get into a business where you can get cash, and get rich to a level where you don’t have to worry about it anymore.
Only then do you actually switch to a business which benefits the world. In fact there’s a whole plethora of businesses out there, which are completely catered towards getting people addicted to their product: where they don’t have control over their finances any more, for example.
I’ll just give you a random example, you can buy video games on the phone. They’re designed to get you to buy into it a little bit, and then you buy in a little bit more. There are a certain small percentage of people, who will get addicted to the video game, and when they get addicted to it, they end up spending like four hundred dollars, per day, on the game, on in game purchases (there’s even a South Park episode about it, that explains it very well).
There’s a whole range of products and services like this. You can start all the way back when they invented cigarettes. The people who started these companies, knew that this stuff killed people, they had discovered this many decades ago, and they are still sell cigarettes to this day. It doesn’t really matter to them, if they benefit the world or not, it’s just about the cash.
That’s one way of looking at the world of business, and I’ll be honest, I know plenty of entrepreneurs who at least started like this (you may know them as well). They started in the dark side of business, with the attitude of: ‘I need to make sure I’m not worried about cash, and that I have the capital’. Then they invest in something that’s better for humanity, they build a business that actually helps people, they build a higher level business with a higher level purpose.
