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Over the last couple of years, in fact, five years, I’ve been speaking to entrepreneurs on a daily basis. And we talk about what they want, and what they don’t want. The main thing that most entrepreneurs want is freedom. The main reason most entrepreneurs are in business, that I’m aware of, is freedom. They want to achieve freedom.
Now, here’s what I’ve noticed by speaking to over 2,000 entrepreneurs. I’ve noticed that they don’t know what that is. They want it, but they don’t know what it is.The only thing that I’m consistently being told is what it isn’t. And what it isn’t, is not a good definition. So, I don’t believe it is possible to achieve something, if you don’t know what it is that you want to achieve.
So, here’s what they tell me what it isn’t. It is not a job, okay, freedom is not a job. Freedom is not a boss. Freedom is not debt, freedom is not deadlines, and freedom is not location. This is what they don’t want. In this article I’m going to venture out there, and I’m going to attempt to define freedom for you or help you with a working definition. It’s something of an ideal that we’re working towards, achieving as entrepreneurs. And you are welcome to contribute to this definition, because maybe you want the same, and maybe it’s slightly different for you.
So, what is the ideal, what is freedom as an ideal that we scan strive for as entrepreneurs? Because if we define it, we’re much more likely to achieve it, okay? Here’s my take on it from my own experience. Anyone watching this, if you’re a smart, objective thinker, if you consider yourself to be an intellectual, of course you’re welcome to adjust this as you please.
So, freedom in business is when you can move an entire industry toward whichever outcome you desire. So your potential to create is no longer bound. And this is, of course, you can do it only ethically, not by stealing, robbing, none of that stuff. Like, ethical outcome.
So, you can sculpt your word in your image. So you’re able to sculpt what you say you’re going to do into way that you wanna do it, right? That’s the ideal, that’s the ideal of freedom. And you choose the problems you want to solve, you choose how you want to solve them, and you’re rewarded for it.
So the status quo of any industry, so if you enter an industry as an entrepreneur, the status quo of any industry and opinions, well-wishers, all that stuff is kind of irrelevant to you. And when you’ve achieved this, this is when you’ve achieved freedom in my eyes, okay? So in terms of things like location, deadlines, debt and so on, that is all fine, okay?
You can be without that, if you’ve achieved that level of freedom. But I think those things are rather circumstantial, and they’re more of a result, more than a goal, to be honest with you, right? Because business and the freedom in business should be the goal, not the circumstantial things like what it isn’t. I’m convinced that today very few entrepreneurs, and it’s very obvious as well, very few entrepreneurs have achieved this.
When you think about this type of freedom, you’re thinking probably of people like Steve Jobs, the late Steve Jobs, and the current (chuckles) CEO of several companies Elon Musk, right? If they want to fix something, they’re not following the status quo, they’re reinventing things.
