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Michael Grady spent his 20s shooting shorts and working as an electrician and gaffer. His active approach paid off, as a few shorts got into Sundance, and then he worked his way up through $100,000 movies and new television shows.

By immersing himself in the culture, Grady was able to make a career by being relentless. His credits include ‘Easy A,’ ‘Faster,’ ‘Friends with Benefits,’ ‘The Leftovers,’ ‘Ozark,’ and the new Apple series, ‘Morning Show.’

The new series on the new network stars Jennifer Aniston, Steve Carell and Reese Witherspoon. The show takes “An inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the men and women who carry out this daily televised ritual.”

In this interview, Grady talks about how new television is like the Indie film world, why the script tells you how to shoot it, how being creative should be an obsession, why there’s no excuse not to make your movie, and what it’s like to work with Apple.

If you enjoyed this interview, join thousands of viewers for the new YouTube series, Creative Principles, which dissects new films, series, and more: bit.ly/2FARJz5