I am fascinated by creating and building things. I'm a musician, and have been my entire life, so producing content is second nature. But a problem exists the moment something new is conceived: How do we get it to the people who would enjoy experiencing it?
For me, there is no difference between creating art and creating a product. The inspiration that leads to each comes from the same source; innate human ingenuity. And I believe art and products have the same goal. Whether a song, a painting, a sculpture, software, or a widget, all are more than just "things", they are conversations between the people that created them, and the people that experience them. If the conversation doesn't happen, the idea fails.
Those that create are inspired by what's missing, and those that experience want something valuable. The question is, how do we connect creators with the people who will most value their creations? That, my friends, is why companies are built. From bands to bakeries, we group together to build the systems that deliver our products, and I have experience in every part of it, from conception to operations and marketing.
I have run large organizations, and built my own. I'm currently managing marketing projects that range from producing online educational curricula, to marketing videos, and B2B lead generation. I also provide voiceover services for a number of clients, because apparently I can rock a mic. But most of all, each creation is uniquely valuable, and deserves a unique approach to connecting it to the world. I'm good at finding it. To find out more about Matt Carano visit https://www.linkedin.com/in/matthew-carano/ or https://twitter.com/matthewcarano, or matthewcarano@gmail.com, tel: 603-767-8000
