A brand crisis is a lot like sunburn. You need to know when it's time to give up on reapplying and go find some shade.
In Part 2 of Burning Questions, law graduates Mariana Ishak and Jason Weerasuriya are joined by PR and communications expert Amanda Lacey from Popcom to discuss how Ultra Violette managed the SPF controversy from both a public relations and legal perspective. Spoiler: the shade was the right option.
