Whitehat SEO is a HubSpot Diamond Partner offering inbound marketing, SEO, and AI consultancy services. Their AI Excellence Program aims to help businesses integrate AI into their operations, focusing on building AI literacy, developing AI strategies, ensuring ethical AI use, and managing change. The program includes an AI Education Module to develop a strong foundation of AI knowledge and an AI Implementation Module to provide end-to-end support for integrating AI into business processes. Whitehat also highlights the growing importance of AI in customer support, explicitly using AI-powered chatbots integrated with HubSpot portals.