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Natasha Ferguson joins us to speak about AWW (A Women's Work)and Ethelfox Construct Group which supports the development of women in trades. Natasha decided to launch AWW in response to the struggles she faced as a woman in the construction industry, which has historically been dominated by men. In fact, women account for a mere three per cent of on-site and skilled trades jobs in the construction industry in Canada. Tune in for a great episode of On The Market.