Hugh Massie, founder and chairman of DNA Behavior International, shares how his passion to help people with their stress and relationship to money led him to create a system that uncovers people's hardwired behaviors and helps bring alignment to their lives. He shares the importance of having a deep passion and purpose when embarking on a big journey and explains how he helps people get into personal alignment through the DNA natural behavior discovery process. He also discusses the creation of the system, which involves a unique scoring model and validation of core behavior and money insights, and how it has evolved over the years through working with clients and measuring new behaviors.
