In this episode of The Beacon Podcast, Lighthouse Counsel podcast coordinator Margaret Gardner speaks with Pamela Barden, president of PJ Barden Inc., about year-end direct-response fundraising.
Pamela warns that the time to think about year-end is, well, now and discusses:
• How year-end direct-response fundraising messages differ or should differ from other campaigns.
• What a year-end direct-response fundraising campaign should look like.
• One critical piece of advice nonprofits need to know concerning their year-end direct-response fundraising.
