This edition of The Beacon Podcast is a little different. We interviewed copywriting guru Tom Ahern, but we didn’t talk about Tom’s decades of experience. Instead, we asked Tom to talk about the inimitable Simone Joyaux, his wife of 37 years who passed away in 2021.
Simone’s birthday was in July, so we thought we would honor her memory with a discussion about some of her sage advice and, of course, some of the stories that made her a respected and beloved powerhouse in the fundraising sector in the United States.
In addition to Tom’s insights about Simone, he discusses:
• Why your $20 donors deserve your attention
• Why research is crucial in fund development
• Important questions to help donors feel heard
