In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy talks with Jennifer Turner, president and chief executive officer at the Tennessee Performing Arts Center, about keeping donors engaged and giving during a crisis – when your mission isn’t crisis-related.
Jennifer shared her experience in leading an arts organization during the pandemic and answers questions including:
• What has been the game plan for keeping the performing arts center donors and other supporters engaged and giving, especially at the height of the pandemic.
• What lessons can be learned for other organizations in that position, when their mission isn’t necessarily top of mind?
• What is the role of leadership in cases like this? How can leaders support the communications, marketing and fundraising teams to keep donors engaged?
