In this episode of The Beacon Podcast, Margaret Gardner talks with Bernard Ross, director of The Management Center, a global management consultancy working in the social impact sector, about an essential part of fundraising – making the ask.
Bernard shares insight from his book, “Making the Ask: The artful science of high-value fundraising, and answers questions including:
• What is decision science and how does it influence giving
• What are the 5Ps pf making a successful ask
• What are the biggest obstacles keeping fundraisers from doing their very best work for their organizations and how do they break through them?
