In this episode of The Beacon, Margaret Gardner speaks with Celeste Flores, US Communities Lead for Giving Tuesday, about making the most of the annual day of giving, which this year falls on November 29.
Celeste explains exactly what Giving Tuesday is and addresses topics including:
• How Giving Tuesday originated
• A timeline for an effective campaign - from initial planning to the day of and beyond
• The biggest mistakes organizations make in regard to Giving Tuesday and opportunities for improvement
