In this episode of The Beacon Podcast, Margaret Gardner talks with Bernard Ross, director of The Management Center, a global management consultancy working in the social impact sector, about behavioral science and its role in fundraising and change making.
Bernard shares insight from his book, “Change for Better,” which brings behavioral science out of the academic halls and makes it relevant to practitioners promoting social good though charitable fundraising.
In this episode, Bernard discusses:
• What behavioral science is and how it influences fundraising
• Ethical issues around behavioral science and fundraising
• Case studies that will help listeners really grasp these concepts
