When it comes to video marketing, the key to maximizing reach and enhancing brand visibility is starting with a solid distribution strategy. Whether earned, owned, or paid, each channel requires a different approach to craft a video that resonates with a distinct audience.
Measuring the effectiveness of these strategies is crucial to ensuring that each video effort achieves its intended impact. In this week’s case study, Karen provides listeners with a peek behind the curtain of video production and walks us through Render’s strategies for successful video distribution.
