Bad logos are everywhere, and they're making everyone's job harder. When you build brand campaigns for clients who didn't use you to develop their brand identity, you encounter a lot of logo problems — and lately, it's come up a lot. In this episode, we break down the most common logo failures: bad scale, poor choice of iconography, lack of a system, and more. Tune in as Jen unpacks why bad logos aren't just annoying — they're expensive, limiting, and send all the wrong messages about who you are and what you do.
