Investigative journalist Adam Shand has seen it all, particularly when it comes to the crime underworld in Australia.
Adam is a journalist, author, presenter, and podcaster. In this episode we’ll take a deep dive into true crime podcasting to get a better understanding of why this phenomenon has audiences captivated. This genre attracts a huge number of listeners and encourages community engagement, which can often lead to uncovering new information, helping to solve criminal cases.
Adam talks about his early days as a finance reporter, before moving on to become a television and radio presenter, all whilst having a stutter. The challenge to succeed in all his endeavours keeps Adam moving and continually reinventing himself. The world of podcasting, as well as being a mentor is where Adam spends most of his time now.
Podcasting is a very powerful communication platform when done well. Adam talks of the work he has done with NSW Police and tells us how using this platform can help achieve your objectives. It’s a good lesson for businesses and brands to strategically own and control the narrative.
A great listen for all in the communications space and fans of True Crime.
