Emotional Intelligence is no longer a taboo topic, or a catch phrase for mindfulness and wellbeing gurus. It’s something that appears in every part of our lives, in the family, amongst friends, and in the workplace.
Amy Jacobson is an Emotional Intelligence specialist and is the author of two books, Emotional Intelligence and The Emotional Intelligence Advantage. It’s a hot topic, with Amy’s recent media engagements focussed around promoting her books.
Amy enlisted book publicist guru Scott Eathorne, and their marketing plan was a little different in that they decided podcasts would be a priority. Sure, there was other media in the mix, but because Amy already had an impressive traditional media showreel, they decided podcasts would be their target. The medium allows for long form discussions which really appeal to Amy and her target audience.
In this episode, we talk about what’s involved in book publicity, the book launch and promotional tour. Amy's messages in her media appearances are always emotional intelligence first, book publicity second. The speaking circuit has now opened for Amy which she’s embraced like the talented expert that she is.
Amy is a natural talker so it’s no surprise that long form podcasts are in her target media.
You can get her book at all good bookstores or via Amy's website: Emotional Intelligence Specialist | Amy Jacobson
