Media loves a good doctor
One of the assets that media is always looking for is a DOCTOR, a General Practitioner a really good medico. There is a lot of health professionals out there in this field and most are very good at what they do but very few are able to communicate with the media. They generally don’t want to or simply can’t work with the media due to time commitments or no appetite for it.
This Doctor does make time for the media and he certainly has forged a reputation over the last twenty five years. The media loves him and you will work out through this podcast that he loves it too.
Dr Joe Kosterich is a well-known and experienced media performer with regular gigs on radio and television; and he doesn’t mind rocking the boat. By rocking the boat he has interests in areas that society and even the organisation that represents his field the Australian Medical Association wouldn’t support. It is this commentary and opinion that certainly gets the media’s attention and creates very good conversations. Not only that it also makes the good doctor a very good ambassador for brands and products that might not get the media attention they deserve. Issues like vaping and medicinal cannabis are two particular topics that Joe has been quite keen on and is a medical advocate for both.
Dr Joe does describes himself as a ‘contrarian’ but he delivers this with very sound arguments and has a very calm presentation. He also describes himself as ‘not everyone’s cup of tea’ but I’d be struggling to find someone that doesn’t like the way he delivers or what he has to say. The trick to all this is that along with the experience he is very disciplined with all his media engagements. He is well-read and well-researched and this is evident in almost all the media engagements he partakes in.
A lot of people will put expert on their LinkedIn profile to describe themselves but very few will be able to claim it like Dr Joe.
