Content is QUEEN
This is such a fun and informative chat and look behind the scenes that is talk radio and media from a decision make that has a finger on the pulse. It delivers so much more to the listener than that though. The responsibility to inform, to get the right story, to be able to deal with the stories of the day and keep her audience informed is the goal of this person. This Content Manager really delivers and understands what is going on from both a media and audience perspective.
Emily White is the Content Manager of Radio 6PR part of the Nine Network and you will hear the energy, the ideas, the very focus that she has for one of the biggest transformations that has happened in her media market in over a decade. The move to the Nine family and a massive transformation to the line-up of the Perth radio landscape has been very much the responsibility of this media professional.
“The thing I love about my job is that we all look out for each other, we are a big family.”
A reminder of how important radio as a media has been in a pandemic year. The mention of 3AW in Melbourne during this pandemic has seen incredibly high numbers of audience attracted to it when the state is in crisis. Trust and dependence on the right information is critical. Getting the behind the scenes look at not just production of the radio station but the very mechanics of bringing it altogether is a real eyeopener. We even get Emily to tell us who her favourite personality within the office.
This is a great way to finish off the year with someone who is across all aspects of the power that is radio. A medium that many of our members of Media Stable enjoy and get to be a part of. The idea that media is cold, ruthless, and uncaring is very quickly dismissed when you get to hear the very human and real voice of those behind it. Emily White is just another great example of the human side of media. Understand what drives, inspires, and motivates the people in media makes for you the storyteller a better communicator with the very platforms you are looking to engage.
