One of the greatest disciplines any business person or expert can do is write a book. Both Carmen and Nic are in awe of those that go through the process as they know it is no easy task. There seems to be a glut of books out there with the very popular self-publishing model available to everyone has enabled everyone to be authors. The big question is how do you the author market your book and how do you get it in the media?
Carmen and Nic are in the classroom again talking about what it takes to get media interested in your book. What are the hooks? What is the best way to approach media with the book you have written. It is done so poorly by many and getting the help of a diligent book publicist is such a worthwhile investment. They know what the media and audiences ae looking for and are targeted in their approach.
You need to be thinking about your book as a product and it is the last thing that you pitch. It is what is in the book that might be helpful or solve a current day problem. There are schedules and time-frames that you need to adhere to and address. You thought writing a book was hard but wait to you start marketing it! You could be writing just as much to get people to notice it.
Tune in to the podcast for a series of wonderful media tips. Strongly recommend you find a good book publicist like Scott Eathorne but if you are running on a budget you will need to find creative ways to get your book noticed and avoid going straight to the recycle bin.
