What’s she selling? Because I am buying
One of the great advantages of working with experts and commentators in the media is that very often they become your friends. This person is no exception.
Nicolle Jenkins has a diverse range of expertise. The President of the Chamber of Commerce and Industry WA, a small business owner, media commentator, a mum and a very successful award winning marketer.
When you ask Nicolle about why are you involved in small business and why do you get involved in media. Her response is the main reason she is successful “I do it because I love and enjoy it”. It’s this attitude that makes her stand out and you can hear it in this conversation that this woman is passionate about what she does. This is a formula for success for any business person and it surely is the best recipe for impact in the media.
As a professional marketer and a campaigner Nicolle’s view of media is very interesting and what makes her a highly awarded professional in her space. This use of media in her view is that ‘radio is for making friends, TV you show the emotion and print you educate’. This is a rather simple approach but highly effective when it comes to communicating a message whether it be for her personal brand or the brand that has engaged Nicolle to promote and market.
One of the projects that Nicolle worked on for The Sheep Collective is an outstanding example of a campaign that worked so beautifully with media. Right up until the campaign was released the conversation was all very one way by animal activists but the campaign turned the tide and gave a voice to those that previously didn’t. The education program was highly successful not only because it gave the other side’s version but it was factual and less emotionally charged. Good storytelling, great use of media with a very clear strategy.
Some fantastic advice from Jenko when dealing with hostile social media commentary. You need to show empathy to the person that is harsh or who is angry, just understand they don’t always agree and respond in kind. Be measured and professional with any commentary and if that doesn’t work block them. It’s as simple as that.
