In a pandemic world the opportunity to put on events with 550 people in the room are few and far between. The recent State of Social held in Perth brought together digital marketers, communicators, brands, and individuals that have a passion for the latest in everything digital. This event has truly become a must attend and when the borders do open it will be a destination conference on both a national and international level.
Meg Coffey is not unknown to The Experts Podcast in fact is the first guest we have asked back on to talk about her amazing event. We wanted to get a feel from here directly what stood out, the highlights, the challenges and what makes this event so special. The chat is raw and honest in only how Meg can deliver it and there is always going to be a few laughs.
The chance to talk about the presentations that caught our eye was big on the agenda. Across the two days there was a lot to work and comment on and the team dissects this very carefully. The other big issue that was discussed was the future of events and what they look like as we come out of the pandemic. Perth as a destination for events and breaking away from the traditional venues in Sydney and Melbourne for communications conferences.
There is always extra pace and step when Meg is in the room. Putting on such a large convention is obviously very taxing on your time, energy, patience, and I would imagine mental will. Meg is a natural at this now and has got three under her belt. You know that the next one is going to be bigger and better.
