Most founders either aren’t tracking at all, or they are, but without *thinking*.
They see slow growth, rising costs, or inconsistent sales and blame strategy.
But the real issue? They’re flying blind and calling it business.
This episode isn’t about being good at spreadsheets.It’s about building conviction, regulating your reactions, and actually *leading* using data.
You don’t need to love data.
You need to stop running from it.
Because those weekly and monthly numbers?
They’re your goldmine *if* you’re willing to look.
“You don’t have a data problem. You have an avoidance problem. And your profit margin is already showing me where the cracks are.”
[00:00] Why most business owners avoid data, and how that’s killing their growth
[03:25] Two common scenarios: no tracking vs. tracking without insight
[06:45] Why monthly reflections feel empty, and how to fix them
[10:20] Profit margin red flags and what they *actually* reveal
[13:40] Staff wages, people pleasing, and bloated expenses
[17:05] Marketing costs vs. results, where you're wasting money
[19:20] Retention, holds, and where your leaky bucket starts
[22:10] Founders who delegate too soon and don’t know what they’re handing over
[24:50] Using data to shift from reactive to robust business leadership
Come hang with me @rocheneh.
Thanks for being here,
Ro x
