The 5 mediums for transformation in this video are as follows: Job; Health; Social Group; Addiction; & Purpose.
Here are the links for the articles: http://www.odditycentral.com/technology/you-can-now-replace-your-pet-with-a-tail-wagging-robot-pillow.html
https://daily.jstor.org/psychology-behind-clowns-creep-us/