In this episode of the Digital Public Relations Podcast, hosts Cadie and Lara discuss how musicals like Hamilton, Little Miss Perfect, Ratatouille: The TikTok Musical, and Epic: The Musical leveraged social media to achieve viral success. The conversation covers how social media platforms have been instrumental in boosting these shows' popularity through fan-created content, memes, and parodies. They also delve into the legal and ethical considerations surrounding intellectual property, specifically referencing the Grammy-winning musical Bridgerton and the use of AI in the arts. The hosts further discuss the mixed reception of musicals like Cats, elaborating on how social media can either enhance or detract from a production's reputation.
00:00 Introduction to the Digital Public Relations Podcast
00:33 How Musicals Went Viral: The Case of Hamilton
03:13 The Rise of Little Miss Perfect
09:01 Ratatouille: The TikTok Musical Phenomenon
11:50 Epic: A Greek Mythology Musical Journey
15:53 The Legal and Ethical Challenges of TikTok Musicals
18:27 AI in the Entertainment Industry
24:37 The Impact of Social Media on Musicals
25:44 Conclusion and Wrap-Up
