This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience.
Length: 12 minutes, 44 seconds
0:24 - Introduction
0:37 - A Brief History of Influencer Marketing
1:35 - The Power of Influencers
2:34 - Types of Influencer Collaborations
4:30 - Brand Impact
5:18 - The Ethics
6:20 - Influencers’ Careers Behind the Scenes
7:06 - Micro vs. Macro Influencers
7:59 - Platforms
10:15 - The Future of Brand-Influencer Collabs
11:31 - Q&A
11:56 - Outro
