With its targeting solutions, Semasio re-defined targeting. Moving away from pre-defined taxonomies to a semantic approach to holistically capture who the user is and how to target them specifically. Semasio calls this “The Power of Semantic Precision”. In this episode, Florian Heinemann, Partner at Project A, and Kasper Skou, CEO at Semasio, talk about how targeting solutions developed in the last decades and how marketers today are able to reach very specific audiences. Guest: Kasper Skou, CEO at Semasio Host: Florian Heinemann, Partner at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
