In this episode I talk about the importance of being strategic in your Facebook marketing and how it can work together with ad optimization to your advantage.
We discuss:
Backend: Sales Funnel
Following Your Prospect Through Their Customer Journey
Split-Testing
Focus On One Funnel
Big Enough Pool To Have Enough Data
Points To Split-Test
Retargeting
Email Nurturing
Using Your Customer’s Language
Tracking Data And Stats
Money Is Directly Related To Your Data
