In this episode of the Mind Your Own Marketing Business podcast, host Joe Barsness sits down with Jason Nyhus, the North American GM at Shopware, a rapidly growing ecommerce platform.
With a background in marketing and sales, Jason shares his journey from small-town Iowa to his current role at Shopware, a German-based company that has already captured a significant market share in Europe and is now expanding into the U.S. Together, they dive into the world of e-commerce, discussing how Shopware is uniquely positioned to support businesses with complex needs, from pricing models to B2B challenges, and why it stands out from other e-commerce platforms like Shopify. Jason also touches on the emerging trends in B2B commerce, the consumerization of B2B sales, and how Shopware is helping merchants unlock new revenue potential with features such as their digital sales rooms.