On this episode Deborah Carver from The Content Technologist joins Joe to discuss valuable insights for content creators, marketers, and anyone interested in navigating the ever-changing digital landscape. Deborah's passion for websites and measured approach to AI adoption provide a refreshing perspective on the future of online content.
Key takeaways:
Deborah's career path: Starting from building personal websites in high school, Deborah transitioned through publishing, B2B marketing, and SEO before becoming a consultant specializing in website strategy and email marketing.
Website vs. social media: Deborah advocates for websites as a timeless platform for owning your online presence and narrative, compared to the shifting algorithms and ephemeral nature of social media.
Specific search queries: She highlights the increasing sophistication of online searches, with users now employing detailed and specific keywords to find exactly what they need.
AI for content creation: Deborah sees AI as a valuable tool for assisting with tasks like audio/video editing, wireframing, and summarizing content. However, she emphasizes the importance of human oversight and editing to ensure high-quality content and avoid plagiarism.
AI excitement and concerns: Deborah is excited about the potential of AI for data analysis in Excel and code generation, but warns against relying solely on AI-generated content without human review and editing.
