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On this week’s episode of MYOMB Tim is joined by Mario Natarelli, Managing Partner of MBLM. MBLM has invented a new marketing paradigm - Brand Intimacy, to help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. They discuss Mario's company & history and then delve into the nuances of brand intimacy. Lastly they touch on two real world stories further regarding the power of brand intimacy and Snapchat's dropping ad prices.