The podcast dives into the world of Emily Steele, co-founder of Hummingbirds. This company acts as a bridge, connecting local businesses with social media influencers in their own communities. These influencers, the hummingbirds, are everyday people with a passion for sharing their experiences. Businesses pay Hummingbirds a fee to create marketing campaigns that these local influencers can then participate in. Instead of a direct payment, the hummingbirds are rewarded with the products or services they promote.
