Even as cases of greenwashing have declined globally as environmental, social and governance (ESG) language fades from the corporate lexicon, in Australia, greenwashing has remained a mainstream issue as regulators and consumer groups have pursued questionable green claims in the courts.
Joining the Eco-Business Podcast to discuss how Australia has taken the lead in tackling greenwashing is John Pabon, a former United Nations policy analyst and China-based Business for Social Responsibility strategist who now runs sustainability consultancy Fulcrum Strategic Advisors. He authored the book, The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You.
Tune in as we discuss:
How did John Pabon get interested in greenwashing?
Greenwashing cases in Australia this year
How did Australia get to grips with greenwashing?
Has Australia been influenced by Trump and a pivoting Europe?
Why are companies still falling into the greenwashing trap?
Greenhushing and corporate vulnerability
