What pops into your head when you hear, “Sweet Tooth Hotel?” We bet you didn’t initially think of experiential art. Which is, we think, exactly the point. You're invited to check in at Sweet Tooth Hotel, created by wife and husband duo Jencey and Cole Keeton. Founded in 2017, this immersive art venue features emerging experiential artists. Visitors make their way through 5,000 square feet of adventures in the form of art installations - exhibits have included everything from large-scale new media productions to retro-futurism to yarn. Yes, yarn. It’s unexpected, imaginative, and impressive.
Jencey and Cole both have backgrounds rooted in creativity, with a shared philosophy rooted in melding human behavior with innovative and honest design. Cole cut his teeth in the advertising world at agencies like The Richards Group, TracyLocke and Javelin. Classically trained and deeply inspired by the film industry, Cole’s highly conceptual ideas and expert design skills lend themselves to build the impossible. During his career he's specialized in developing ways to integrate traditional branding with innovative design that will drive results. He has more than 16 years of experience in art and creative direction, from boutique agencies and architecture firms to Omnicom leaders, creating award-winning campaigns for luxury brands, beverage companies to Fortune 5 Telecom.
A true entrepreneur at heart and perpetual optimist, Jencey wears many hats at Sweet Tooth Hotel and is focused on growing their next Dallas flagship location into a creative incubator that will move throughout the US long term. Professionally, she started her career in live entertainment at Clear Channel Radio and moved into digital marketing and experiential activaitons for companies such as the AT&T Performing Arts Center and Fossil Group. She understands how to navigate the world of experiential and social media to generate brand buzz and successfully engage an audience. Her mission is to provide a platform for artists, a joyful space for guests and to embrace creativity to birth the unexpected.
