Welcome to Episode 80 of The VentureFizz Podcast, the flagship podcast from the leading authority for jobs & careers in the tech industry.
For this episode of our podcast, I interviewed Alex Song, Founder and CEO at Innovation Department.
Simply put, the Innovation Department is a company that builds companies. In their SoHo studio, their team of brand strategists, builders, marketers, and operators are focused on reducing the time to product-market fit and generating success as efficiently as possible. And they don’t just turn ideas into companies--they invest in them too.
The Innovation Department has incubated companies like DojoMojo (where Alex is also the CEO), WellPath, Wine Awesomeness, and others. Sample investments include well-known tech companies such as Lyft, Dropbox, Pinterest and more.
In this episode of our podcast, we cover lots of topics, like:
-Alex’s background and what he learned from being an investment banker.
-All about the Innovation Department and how their playbook helps them launch companies.
-Lots of details on DojoMojo and how they are helping clients with customer acquisition efforts.
-Advice on how to balance communicating with consumers and what he means by the 70/30% split between content and commerce.
-His contrarian point of view on Amazon and why it is should be such an important part of a new brand’s strategy.
-How Alex manages his time and how he structures his week.
-Plus, a lot more.
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